- We are a friendly face for our residents;
- We listen to our staff and residents;
- We encourage a sense of community spirit and mutual co-operation;
- We take finances seriously to ensure a sustainable future;
- We preserve and build on our legacy;
- We promote courtesy and respect;
- We are committed to inclusion;
- We work with the Greater Reading community;
- We are an excellent employer;
- We maintain integrity in everything we do.